2013 to 2019_General Motors, Detroit, MI_Product Designer and UI/UX Visual Designer
Worked on interfaces for in-vehicle and out, in partnership with internal departments, GM customers and with Apple and Goggle.
I am most pleased to have been instrumental in creating a GM app for Apple CarPlay and Goggle's Android Auto. GM is one of the only automotive OEMs to have an app on this platform. An app that takes your device mobile experience and integrates it into the driving experience. Designed to assist the driver with functions from scheduling service to figuring out what the blinking light on your dashboard is trying to convey. Building and championing, then getting this app into customer hands, is what I am most proud of having accomplished during my time at GM.
Another early accomplishment, was the re-designing of the mobile apps for Cadillac, Chevrolet, Buick, GMC, Opel and Vauxhall.
Including: Mobile app and in-vehicle displays. Wireframes. Information Architecture. Mock-ups. Design. Testing. Prototyping and Simulations. Collaboration with Developers and Stakeholders. Teams collaboration. Agile and Waterfall protocols.
2013 to 2007_Little Designs, Pleasant Ridge, MI_Visual Designer
Formed my own company to lead the design process on products used by local and national businesses.
Designing websites, print, broadcast, and human interface designs for cars, stoves and even launched a robot.
Clients: Stainmaster Carpets. Ford. Masco. Bosch. Chrysler. Sub-Zero. Rethink Robotics.
2003 to 2007_Young & Rubicam (today, gtb), Dearborn, MI_VP Associate Creative Director
Produced TV, print, interactive and web campaigns. Over one six-month period ideated and produced 2 TV spots, an entire print campaign and supervised the production of 4 other spots.
Clients: Lincoln and Mercury Motor Company
1995 to 2003_Doner Advertising, Southfield, Michigan_Associate Creative Director
Concepted, pitched, sold, and executed marketing materials for print and TV advertisements. Mazda cited the broadcast and print campaigns produced turned around their brand in the US market.
Clients: Mazda. La-Z-boy. US Cellular. Cub Cadet. Iams. Coca-Cola. Lincoln Electric.
Other Relevant Experience
Rick Johnson Advertising_Albuquerque, NM_Senior Art Director
Supported various government divisions in New Mexico in the generation of marketing materials.
Clients: New Mexico Tourism. Albuquerque Convention Bureau and Visitors Center. Taos Ski Resort. New Mexico Museum of Natural History.
Riddell Advertising_Jackson Hole, Wyoming_Art Director
Developed print campaigns for tourism and sporting goods.
Fulfillment requests for Wyoming Tourism jumping 400% in the first year of the print campaign. Additionally, Mongoose sold out their inventory after the first print campaign.
Clients: Wyoming Tourism. Mongoose Bikes. Sun Mountain Sports. Burton.