Mazda

ACD Art Director at Doner Advertising in Michigan

My first car work. 
I was part of the team that conceived and shot and assembled the first Zoom Zoom work. The campaign called "Cool World" was a combination of live action, models, CGI, motion graphics and location shooting. These multi-layered TV spots were the beginning of Mazda's popularity surging in the US market. Not my claim... the clients. 
One of the resulting "Cool World" spots has even ended up in the MoMA collection.  
The above storyboard shows some of the layers that were used to create a scene. Using a combination of live action, 3D models, CGI, location shooting... and patience.
The soundtrack for this spot is by "The Cramps".
No special effects here. Just one amazing day of shooting.
Brochure covers
A contest poster.
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